摘要
目前．许多处于非区位优势的旅游资源,本身蕴涵很高的旅游价值,却因区位条件、管理体制等因 素限制未能得到很好的开发。因此,应该积极探索,改革不合理的管理体制,统一规划布局,准确定位客源市 场,进行旅游产品改革创新。综合运用各种行之有效的旅游营销方式,合理开发利用好旅游资源。
Currently,though many tourism resources which are placed in the non-niche advantage areas contain very high tour value,they can not get good development because of the factor restricts,such as niche conditions and management systems-.-etc. Therefore, we should investigate actively, reform the non-reasonable management systems, unify the programming layout, fix the position of tourist market accurately, carry on tourism product to reform innovation,synthesize the valid tour marketing method variously,make use of tourism resources reasonablely.
出处
《内江师范学院学报》
2005年第6期76-78,共3页
Journal of Neijiang Normal University
关键词
旅游业
非区位优势
旅游资源
tourist industry
non-niche advantage
tourism resources
