高校校报应重视视觉性非语言符号

More Attention to Visual and Non-linguistic Symbols in College Newspapers

报纸作为一种平面载体,它的外在形象是由视觉性符号构造出来的,而且视觉性非语言符号要比文字语言符号在视觉上给读者的视觉冲击更大,也更能加深读者对报纸的认识和记忆。时代的发展,社会的变革,科技的进步,观念的转变,已经给高校大众传媒之一的校报版式改革提出了不可避免的要求。本文对我国高校校报重文字语言符号轻视觉性非语言符号的情况进行了分析和研究,并结合国内外优秀报纸加以分析,指出高校校报要根据自身特点,在版面设计中要重视视觉性非语言符号,并根据不同的分栏,灵活运用视觉性非语言符号,使高校校报进入读图时代。

The newspaper, a kind of plane carrier, whose external images are constructed by visual symbols. Visual and non- linguistic symbols have more effect than written language on readers＇ vision so that readers can get deeper understanding and impression of the newspaper. With the change of the times, the reform of society, the progress of science and technology and the conversion of concepts, it is inevitable for college newspapers journal to reform their formats. This paper makes some analysis and research on the phenomenon that we pay more attention to written language symbols while less attention to visual and non - linguistic symbols in college newspapers, compared with some excellent newspapers at home and abroad. According to the characteristic of college newspapers and sorts of divided columns, people should attach importance to visual and non- linguistic symbols and use it freely in layout to guide college newpapers usher in an era of interpreting drawings.