二线城市本土零售业竞争的新思路

On the Local Retail Sales Competition in the Second-line Cities

我国全面开放零售市场后,二线城市本土零售企业面对激烈的市场竞争态势,市场消费呈现出多层次多样化等特点,本土零售业既有优势也有劣势。二线城市的本土零售企业今后应主要采取“错位经营”的策略,突出自有特色,在二线城市的中心地带与外来零售企业开展营销竞争,同时还应实行多种延伸策略,避开竞争。

Afler the whole opening of retail sales market, the retail sales enterprise in the second-line cities faces serious competition and the consumption appears variety. Local retail sales should use its own advantages to develop its own brands and improve competitive abilities.