摘要
新产品最佳投资时间的确定不仅应考试新技术产品价格下降因素,而且还要考虑新技术产品的使用而导致生产成本下降等因素。本文首先介绍了传统的贴现现金流量法(DCF),并分析了该方法进行投资决策的不足之处,其次详细阐述了在考虑学习曲线之后的净现值法(NPV),文章最后以实例进行了分析说明。
The decision of the optimum time of new product investment should not only consider the factor of price incline of new teclmological product, but also take into account the factor of production cost drop by use of new technological products . At first,the traditional method of discount of cash flow （DCF） is introduced and the weak point of this method is analysed in this article, secondly the net present value method （NPV） after considering the learning curve is explained in detail, and finally an example is illustrated.
关键词
新产品
投资时间
学习曲线
净现值法
new products
investment time
learning curve
net present value
