摘要
电视作为重要的驱动元素,使体育商业化得以快速发展,NBA和奥运会作为体育商业化运作的典范,以其巨额收益让人们看到体育商业化将成为未来国民经济新的增长点。本文针对我国体育商业化发展的现状与问题,提出了若干具有价值的发展对策。
As a important driving factor, Tv amuses a fast development on the business of sport,as a operating example,NBA and Olympic Games will bring a enormous profit on the National economy in the future.According to the problems and situation in china, this article propose some valuable countermeasures of development.
关键词
体育
商业
发展
对策
sport
business
development
countermeasure
