湖北英山茶叶的名牌之路——关于湖北英山茶叶产业发展的调查与思考

THE WAY TO THE FAMOUS BRAND OF YINGSHAN TEA INDUSTRY

湖北英山是我国大别山优质绿茶产区,茶叶产业成为该县的支柱产业,有效地带动了英山社会经济发展。英山茶叶产业的发展,主要得益于创建名牌,用好名牌,宣传名牌。要促进英山茶叶产业的进一步发展,建议当地政府、企业和农户必须以注册英山原产地证明商标为契机,打造统一的区位品牌,组建英山茶业联合舰队,提高地区茶叶产业竞争力。

Yingshan of is a famous high - quality green tea area of in our country. Tea industry is the pillar property in that county, which effectively accelerates the development of social economy of Yingshan county. The success of Yingshan tea industry receives its benefit partly from the creation of a famous brand and usage of this famous brand and publicity of this famous brand. To promote the industryg further development of Yingshan tea and increase the competition ability of the local tea industry, Yingshan government and tea business and the farmers must register the unified local tea trademark, build a united area brand,and organize a Yingshan tea ally.