关于文化产业发展的经济学分析

Economic analysis on development of cultural industry

从文化产业的基本特征入手,分析文化产业的自然垄断属性;并由此引发出关于文化产业市场势力强弱的分析,得出了文化产业是一种弱势产业的结论。分别从“让利幅度一定”和“增加销量一定”两个维度对文化产业的调价模型进行分析,从而得出文化产业经营应坚持“让利促销”的原则,最终实现利润最大化。

Starting from the essential features of the cultural industry, the paper ana yzes the natural monopoly attribute of the cultural industry, leads to the analysis on the strength or the weakness of the market power of cultural industry, and reaches the conclusion that cultural industry is a kind of weak industry. With this conclusion as a foundation, the paper also analyzes the price adjustment model of cultural industry from two dimensions of ＂will certainly make concessions range＂ and ＂will certainly increase sales volume＂, and concludes that the operation of cuhural industry should stick to the principle of ＂promoting its sales through making profit concession＂so as to realize its maximal profits.