试论电子商务活动中的道德调节

On Moral Adjustment in E-Business Activities

电子商务以因特网为运行平台,而网络行为又具有匿名性、虚拟性甚至某种程度的无政府性,这就随之而产生商务活动中新的道德问题。道德要实现对电子商务活动的调节作用,需要借助于一些具体的道德向量。电子商务主体不仅是经济主体,而且应当成为自觉的道德主体。

E-business rims on the platform of intemet which is anonymous and virtual by characteristic, even anarchic to certain extent. Owing to that, new moral problems rarely seen in traditional business appear. What needed is some adjustment work towards E-business with the help of some specific moral vectors. E-business should be both economical participants and moral subject.