摘要
为了更好地为用户提供个性化服务,本文从心理学的角度运用内驱力理论发现Web用户的浏览行为和他对网页是否感兴趣密切相关,并提出用线性回归模型来描述它们之间的相关性。通过实验验证了我们提出的这种回归模型是成立的、合理的和有效的。通过分析用户浏览行为计算出来的兴趣度可以应用于Web信息服务领域中的许多方面,对个性化服务系统的研制有着重要影响。
For personalization, this thesis finds that there are close correlations between a user＇s Web browser behaviors and the user＇s interest for the Web page by a psychological theory called Inner Driven Power, describes the correlations by a linear regresssive equation,and then proves that this user interest model is tenable, reasonable and effective through experi- mentation. The user interest degree can be applied to many aspects of Web information services and can affect the development for personalization.
出处
《计算机工程与科学》
CSCD
2005年第12期76-78,共3页
Computer Engineering & Science
关键词
个性化服务
用户行为分析
内驱力理论
回归分析
personalization
user behavior analysis
inner driven power
regressive analysis
