摘要
通过对营销学理论在城市经营里的深入运用和多种反思,尝试用整合营销传播的创新思路和传播方法来思考流行的行销主题——城市行销,使城市经营实践更加理性和专业化。
Based on the reflection over the profound application of marketing theory in city marketing, the essay attempts to analyze city marketing a popular marketing theme, using the creative IMC method, to make city marketing practice more sensible and professional.
出处
《莆田学院学报》
2005年第6期26-29,共4页
Journal of putian University
关键词
整合营销传播
城市行销
渗透
integrated marketing communication
city marketing
permeate
