摘要
从非营利组织营销的观念谈起,讨论了图书馆营销的必要性,探讨了如何通过建立图书馆服务营销“金三角”来开展图书馆的营销工作。
Starting from the conception of the marketing of the non-profit organization, this paper discusses on the necessity of the marketing of the library, and probes into how to develop the marketing of the library through establishing the gold triangle of library＇ s service marketing.
出处
《科技情报开发与经济》
2005年第23期19-20,共2页
Sci-Tech Information Development & Economy
关键词
图书馆
外部营销
内部营销
互动营销
library
external marketing
internal marketing
interactive marketing
