营销渠道的选择策略

The Strategies for Selecting the Marketing Channels

企业要想在竞争中保持优势,必须对现有渠道的维护及对新渠道的建立选择正确的营销渠道策略,因为企业提供的每一种产品或者服务必须能保证顾客能买到或送到顾客手中,只有在这种物资交换完成之后,企业才能从购买过程中得到他们所期望的利益。基于营销渠道理论,主要介绍了几种营销渠道的选择策略。

The enterprise, which wants to maintain their superiorities in the competition, must establish the strategies for selecting the right marketing channels. Because each product or service provided by the enterprise must guarantee that they can be bought by the customers or can be sent into the hands of the customers, so only after fulfilling this kind of the goods exchanging, can the enterprises get their respected benefit from the course of buying. Based on the theory of the marketing channels, this paper mainly introduces several strategies for selecting the marketing channels.