浅谈商品名称的美学意蕴

On Aesthetics Meaning in the Names of Commodities

商品名称是社会文化的一部分,美是人们永远的追求,现代人对于商品有其更高的要求,即满足了物质需求之后的精神需求、审美需求。因此,一个产品如果拥有了一个既符合其内在品质又富有关学意蕴的名称,势必能吸引消费者,从而增强其销售力。商品名称的美学意蕴主要是能够诱发情感、激发人们的想象和联想、使人产生美感。

Names of Commodities are a part of social culture, and beauty in the pursuit of human beings. People in modem times have even higher demand on their commodities, i.e., satisfying their need in materials and spirit as well. Therefore, if a commodity has got a good name which implies its quality and aesthetics, it will definitely attract customers and increase its selling. Aesthetics meaning in the names of commodities can resonate people＇s emotion, encourage their imagination and cause the feeling of beauty.