名牌文化剖析

Analysis on Brand Culture

在品牌竞争天下的时代,只有争创名牌,才能脱颖而出。名牌是市场竞争的强有力手段,但更是一种文化现象。优秀的品牌都具有良好的文化底蕴,积淀着特定的文化精神,体现着独特的文化现象,闪耀着人文营销的光辉。

In time of brand competition, the enterprise can succeed only by creating fine brand. Famous brand is not only the effective means of market competition, but also a cultural phenomenon. Fine brands possess deep culture basis and special culture spirit, reflecting unique culture phenomenon and humane shine as well.