我国期刊网页渴望个性与互动

China's periodical web pages need individuality and interaction

对中国期刊网、万方数字化期刊为各入编期刊提供的网页的应用情况进行了调查,同时在新浪等门户网站上用“学报”等关键词进行检索,并点击检索结果,以了解我国期刊网页的现状。指出我国期刊网页存在缺乏个性、与作者和读者互动不够2大问题,认为编辑对期刊品牌效应认识不够是产生上述问题的主要原因。通过对几个成功网站的分析,认为合作办网,逐步建成专业期刊和行业信息互相依托、大学学报与大学科研信息互相依托的综合网站是建设特色期刊网站的发展趋势。

The authors investigated the periodical web pages provided by the China Journal Net and the Wanfang Digital Periodical, and clicked the web sites from a search on sina. corn using “journal”as the key word to make an analysis. The result shows that China＇ s periodical web pages lack individuality and interaction with the authors and readers. The main reason is that the editors fail to care the periodical brand effect. Cooperative and synthetic webs are the trend of characterized periodical webs that combine specialized periodicals with industrial information, and combine university journals with science research information.