摘要
通过对《食品与机械》杂志20年办刊历史的回顾和总结,探讨科技期刊市场化运作的经验和教训,并指出了目前期刊业所面临的危机及潜在的问题。
The marketing experiences and lessons of the magazine Food and Machinery in the past 20 years are reviewed and summed up, and the difficulties and potential problems faced by the magazine industry are pointed out.
出处
《编辑学报》
CSSCI
北大核心
2005年第6期452-453,共2页
Acta Editologica
关键词
科技期刊
市场化
精品意识
危机
sci-tech magazine
marketing operation
consciousness of high quality
crisis
