企业竞争力新探

New Research on Competitiveness

国际上存在着很多通行的企业竞争力概念。但由于其产生背景和前提条件与我国企业特点并不完全吻合而缺乏指导性。现阶段企业必须树立新型的营销理念,注重提升满足顾客需求的能力,大力“培育有持续利润的企业竞争力”,企业只有在竞争力构成要素上做得科学合理,才能赢得更大的利润。

There are many concepts on competitiveness nowadays, many of which however, are not in line with those in Chinese companies because of different social and economic backgrounds. For native Chinese enterprises, it is necessary to build new marketing concepts and improve the ability to meet customer demand. This paper presents a new concept of enhancing the competitiveness of sustainable profits.