“文化化”:游客旅游的文化价值取向——以南阳为例

Making tourism a culture: tourists' cultural value orientation for tourism--An example of Nanyang City

旅游并不仅仅是游客时空的“位移”,而是一种“文化化”的过程,文化价值取向的选择是旅游潜在动因。追寻生命本体的“诗意”存在、探询历史文化的厚重与神秘、体验艺术文化雄奇魅力、树立“生态文化”意识等是游客潜在的文化价值取向。素有“南都”、“帝乡”之称的南阳,具有丰厚的历史文化资源和自然生态保护区,为游客实现“文化化”提供了可能。

Tourism is not only tourists＇ “displacement” of time and space hut also a process to make it a culture. The choice for cultural value orientation is the potential cause of tourism. Tourists＇ potential cultural value orientation is as follows： seeking “the poetic sentiment” of life-in-itself; inquiring the richness and the mystery of history and culture; experiencing the magic artistic charm of culture ; establishing a consciousness of ecological culture, etc. Nanyang city, known as Nan Du and Hometown of Emperors, has rich historic and cultural resources and natural ecological protected zones. These provide possibility for tourists to make tourism a culture.