广告英语特性研究与广告英语教学

A Research on the Characteristics of Advertising English and the Teaching of Advertising English

随着中国与国外交往越来越频繁,对外贸易日趋增多,这使得了解英语广告十分必要。英语教师在对学生进行广告英语的教学时,必须让学生了解广告英语的一些词与句用法上的特点,再引导学生分阶段、分步骤去实践。

With the further development of China＇ s reform and opening and success in joining WTO, there are increasing communications and foreign trades between China and some foreign countries. So it is quite necessary to get some knowledge of English ads. Before teaching students English ads teachers should make the students get some idea of the characteristics of the using of words and sentences in English ads, then help students practice it step by step.