品牌建设理念发展的终极目标——品牌全球化

The Final Aim of the Development of Branding Principle——Brand Globalization

品牌已成为现代企业面向市场经济的重要营销工具。我国品牌建设理念经过三个发展阶段,即品牌营运、品牌管理、品牌全球化。品牌建设理念发展的终极目标是品牌全球化。

Brand name has become a significant means of marketing for a modern enterprise to adapt itself to market economy. The branding principle in China has developed through three stages, namely, brand operation, brand management and brand globalization. And the final aim of the development of branding principle is nothing but brand globalization.