基于相似性的商品搜索算法研究

Research on searching algorithm of products based on imilarity

传统的电子商务系统中,使用关键字匹配的算法实现商品搜索的功能,只能得到与顾客输入精确匹配的商品。通过引入模糊系统的概念和信息增益的ID3算法,对商品搜索算法进行改进,使得在顾客搜索商品时,不仅显示精确匹配的商品,而且可以提供与其要求相似的商品。这对于商家增加交易机会、发掘潜在顾客、提高个性化服务水平都有很大的促进作用。笔者在文中以手机销售网站为例,介绍了该算法的实现。

In traditional E-C System, we search merchandise by matching keywords. This can only get the records which include these keywords. We can improve the algorithm in a cell-phone store on-line by using fuzzy system and ID3 algorithm of information gaining. When we use it, we can not only display the exact matching merchandise, but also those which are approximated to our demand. To the their business men, it can increase their business, develop potential customer, and also enhance are service for individuation.