校报新闻传播的特点、规律及对策

The Characteristics and Rule of University Newspaper News Transmission,and Countermeasures

校报新闻传播模式存在着六大特点:接近性、长周期、小容量、重复性、史料性和读者的高知识化。要使校报新闻传播达到最佳效果,就必须对校报传播的新闻主体———消息的写作提出更高的要求,最主要的对策就是不断改革创新,力求深化、客观化、短化和活化。

The news transmission pattern has six major characteristics： approaching, long period, small-volume, duplication, historical data and readers＇high knowledge, which have brought the special rule of school newspaper work. To enable the news transmission achieves the desired effect, a higher request to news writing must be set, which is the main body of school newspaper transmission. The most main countermeasure is to innovate unceasingly, make every effort to deepen, and make it objective and active.