解决电视综合新闻同质化的两条思路

Two Solutions to Resembling of TV Comprehensive News in Essence

要避免电视新闻的同质化,就必须强调新闻信息构成的多元化,即将节目策略定位融入新闻信息,以动态信息激活持续话题,拓展立体的新闻空间;充分运用丰富的电视新闻表现方式,即播报方式多样化,灵活组合视觉信息符号,展现个性化的现场报道,及时点评新闻事实。二者不可截然分开,须有机结合,综合运用。

To avoid the phenomenon of resembhng in essence of TV news, the formation of news information must be varied. That is, news can be combined with programme characteristics, old objects become vivid because of the lastest news, and the range of news can be enlarged. In addition, making full use of expression ways of TV news, four aspects may be taken into consideration, namely, utilization of all kinds of reporting ways, application of visual information, characteristic live report and timely news comments. However, no sharp line can be drawn between content and form that have to be combined organically and applied comprehensively.