基于博弈分析的旅游企业价格行为优化度评价

Price Competition Estimation in Tourism Based on Game Theory

从SCP产业组织理论关于市场结构决定市场行为的产业组织理论出发,利用标准的博弈方法分析了寡占市场结构对旅游企业价格行为的影响,进一步,根据旅游市场的产业特性,研究了市场结构对旅游企业市场行为的影响因素,总结出了衡量旅游企业价格行为优化程度的指标:市场结构指标和策略安排指标,该指标族可以为旅游企业衡量自己的价格战略绩效提供可量化的衡量标准。

The paper analyzes market structure＇s effect on price competition in tourism through formal game method based on SCP industry organization theory. Moreover the paper studies some important factors who decide market conditions through market structure in tourism. At last, some clear indexes are found to value the scale of price competition ： market structure index and tacit index which could be used to tell the promotion of price strategy of travel enterprises quantitatively.