国内旅游者旅游行为研究述评

Review on Tourism Behavior Research of Domestic Tourists

近年来旅游者的旅游行为研究引起众多学者的关注,旅游行为的研究内容也相应得到了充实。旅游行为的研究内容包括旅游动机、旅游决策行为、旅游消费行为、旅游空间行为以及细分市场行为等等。通过文献综述,分析近20多年来中国学者关于国内旅游者旅游行为研究的相关内容,总结出旅游行为研究的特点及不足之处,并展望了中国旅游行为研究今后的发展。

In recent years, the researches about behaviors of tourists have caused many researchers＇ concern, and the research contents of tourists＇ behaviors are also enriched, The researches of tourists＇ behaviors include tourists＇ motives, decisions, consumptions, spatial movement and market segment, etc. By summarizingdocuments, the authors analyze the pertinent contents of domestic researches about tourists＇ behaviors in recent twenty years,sum up the characteristics and shortages of the researches, and then put forward the future development of the researches.