构建企业员工忠诚度培养模型的实证分析

Empirical Sudy on Loyalty Education Solution Model for Enterprise Employees

忠诚度是指一个人对其所属社会团体的目标、象征、宗旨等方面的坚信不疑的品质.高忠诚度的员工是企业发展的效率、竞争力的重要基础.采用分层随机抽样的方法对225名企业员工进行问卷调查,采用主成分分析方法进行数据处理,构建了企业员工忠诚度培养对策的八因素模型.并以此为基础,对企业男女员工、国有和民营企业员工在八个因素上的差异进行了比较研究,揭示出二者存在的差异.

Loyalty is a good character that a person is loyal to his enterprise＇s goal, symbol and aim. The employee who has high loyalty is a very important basement to efficiency and competency to the development for the enterprises. The authors use ingredient analysis method to deal with the data collected from questionnaires done by 225 enterprise employees, and put forward Eight-factor model of loyalty education solution to enterprise employees. Based on this model, the study compares the differences of the eight factors to enterprise male and female employees and employees in both stateowned enterprise and privately owned enterprise, but also discovers the differences between the employees mentioned above.