畅销书特性剖析

The Analysis on the Speciality of Best-Sellers

凡畅销的书都具有时尚性、实用性、独特性、话题性、连动性和延伸性等特性。掌握这些特性,有助于编辑进行畅销书的选题策划和市场营销。

All the best-sellers has fashionable, practical, particular, conversable, driving and outstretched features. If we can grasp those features, it is helpful for us to manage the theme of best-sellers and marketing.