湖南老爹公司营销存在的问题及对策

Marketing Problems of Hunan Laodie Co. and the Countermeasures

老爹公司经过几年的发展成效显著,但还存在诸如营销战略规划和营销管理人才缺乏、营销渠道不畅、产品质量缺乏保障、广告宣传缺乏力度等主要问题,通过分析提出了加强营销战略规划和危机意识教育,增强公司市场竞争力、树立品牌战略、稳定产品质量、加强广告宣传、提升营销人才的整体素质等对策,以进一步促进老爹公司的发展和壮大.

Though Laodie Co. has won some marketing achievements, there still exist some problems, i.e. lack of marketing strategic plan, shortness of marketing talents, rough distribution, no guarantee for the product quality, inadequate strength of advertisment, and so on. After analyzing these problems, the paper gives some countermeasures, such as strengthening the marketing strategic plan and crisis consciousness education, enhancing the company＇s competitiveness, building a brand strategy, stabilizing the product quality, reinforcing the publicity campaign, improving the quality of the whole sales force, etc to make the company develop and expand.