数据挖掘技术在CRM中应用浅析

客户关系管理不仅是一种管理理念,又是一种旨在改善企业与客户之间关系的新型管理机制,也是一种管理软件和技术。数据挖掘能够对将来的趋势和行为进行预测,从而很好地支持人们的决策。CRM的成功在于成功的数据仓库、数据挖掘。

CRM is not only a concept of management, but also a new mechanism of management, using to improve the relationship between the enterprise and the customers, as well as a software and technology of management. Data Mining can forecast the trend and behaviours,thereby nicely support people＇s decision.CRM＇s success is ascribe to the success of data store and KDD.