摘要
文章用实例说明某些行业品牌,尤其是成熟型品牌存在弱化的趋势,并对出现此种现象的原因进行深层次剖析,同时提出了增强企业品牌核心价值的思路。
This article exemplifies a tendency that many brands are being weakened in some industries, and anatomizes the reasons further. On the basis, it puts forward several ideas on how to strengthen the core value of the enterprises＇ brand.
出处
《企业技术开发》
2006年第1期63-65,共3页
Technological Development of Enterprise
关键词
品牌弱化
核心价值
品牌整合
brand-weakened
core value
brand conformity
