顾客需求在产品概念设计方案评价决策中的权重确定方法

The Method of Calculating Weights for Customer Demand in the Evaluation and Decision-making of Conceptual Design Schemes of Products

顾客需求在产品概念设计方案的评价决策中占有重要的地位.顾客对产品整体属性的认知是一个逐步感知的过程,因此顾客需求应该具有随时间递进而演变的特性,即具有动态性,并且该动态性以时间———事件模式为基础.为充分考虑顾客需求具有动态性这一特点,故在获取顾客需求之后还要对顾客需求进行预测.在此基础上,使用层次分析法(AHP)对顾客需求的重要性即权重进行确定,并对其判断矩阵进行分析修改,从而达到提高权重确定工作效率,并且获得比较客观的权重的目的.

Customer demands play a very important role in the evaluation and decision of conceptual design schemes of product. The acquisition of information on product character is a gradual process for customers, so customer demands should have a character of changing with time, that is, they should have a dynamic character. And the dynamic character is based on the time -event model. Because of the dynamic character of customer demands, it is necessary to predict their future demands besides after their demands have been obtained by marketing researchers. Thus, the weights of customer demands are calculated by the method of analytic hierarchy process （ AHP）, and the judgment matrix is analyzed and modified, so good efficiency for calculating weights of customer demands and their objective weights can be obtained.