摘要
在市场经济条件下,商品竞争日趋激烈,企业要想扩大品牌的知名度和市场份额,就要紧紧抓住消费者对产品的注意力,从而培养消费者对产品的忠诚度,概念营销就是实施此目标的有效营销手段。
Under the condition of market economy, the commodity competition is becoming more and more intensive. If the enterprises want to inerease the popularity and market share of their brand, they need to grasp tightly the eonsumers attention to the products, and eultivate the loyalty. Conceptual marketing is a very effective way to reach the goal.
出处
《长沙民政职业技术学院学报》
2005年第4期59-60,共2页
Journal of Changsha Social Work College
关键词
概念营销
模式
分销渠道
促销
eoneeptual marketing
model
distribution ehannels
promotion
