摘要
在进行服装设计的过程中,设计师首先要充分地了解目标市场的分类情况以及自己所面对的消费群体。对服装设计师而言,服装设计的第一步,不是进行款式的设计及面料的选择,而是对锁定的目标市场中的消费者进行分析和把握。
In the process of the dress designing, the designer firs of all, should shall fully understand the classified situation of target market as well as aimed consumer community. To the designer, the first step of dress designing is to analyze and hold consumers in the locked target market instead of designing style or choosing fabric.
出处
《湖州职业技术学院学报》
2005年第4期29-31,共3页
Journal of Huzhou Vocational and Technological College
关键词
市场细分
服装设计
地理因素
人文因素
market study
dress designing
geographical factor
humanities factor
