“假日经济”与我国旅游业的产业发展

Holiday economy and the development of tourism in China

随着经济的迅速发展,人们的消费观念及生存理念发生了巨大的变化,旅游业在国民经济的发展过程中起着 举足轻重的作用,已经成为了支柱产业。在我国,旅游业作为一个新兴产业,随着国家政策的支持以及人们消费水平的 提高,旅游业中所蕴涵的巨大商机已日益显现。特别是自从1999年以来形成的“假日经济”现象为我国旅游业开创了前 所未有的历史发展机遇。

With the development of economy, consumers＇ concepts of consumption and existence have greatly changed. Tourism is playing a decisive role in national economy and has become a pillar industry. In China, tourism is a new industry, but with the support of our government＇s policies and the rising of people＇s living standard, the opportunity of business it has brought is becoming clearer and more obvious. Particularly, since the phenomenon of Holiday Economy came into being in 1999, tourism in China has entered into an unprecedented new era.