论中等职业学校的招生定位战略

On the Orient Strategy of Enrollment of the Secondary Professional Schools

近年来,中等职业学校普遍出现生源质量下降、生源数量滑坡的趋势,不少学校的招生工作面临严峻的形势。这种现象的出现,既有宏观政策方面的原因,也有学校决策层落后的管理理念方面的原因。文章通过分析招生的主客观因素,借鉴现代企业竞争战略理论,从招生市场、招生人员、招生对象、招生时机和招生宣传五个方面来论述招生定位战略。

In recent years, the enrolling task of the secondary professional schools generally arises the trend of the decline of students＇quality and the decrease of students＇quantity. The enrolling task in quite a few schools has faced severe situation. Two reasons are responsible for the phenomenon. One is the influence of external surrounding and micro policy, the other is the negative influence of backward management theory among the school decision leaders. This thesis expounds the orient strategy of enrollment from five aspects, such as enrolling market, enrolling personnel, enrolling object, enrolling opportunity and enrolling publicity by means of analyzing subjective and objective enrolling causes and using the theory about modern enterprise competitive rivalry.