摘要
消费主义就其实质来说,它不仅以追求享乐主义、对物质的绝对占有和无节制的消费为基础,而且更多情况下这种消费观念和消费方式又是商家通过各种方式制造给我们的,这就使消费行为成为在商家与媒体“共谋”所构筑的意识形态网络中的一种非自主性行为。大众传媒作为消费意识形态自我合理化的工具和消费文化的催化剂,在这个过程中担负着重要共谋角色。
Consumerism, in essence, is based on pursuing the hedonism, nd the desire of possessing properties illimitably and consuming immoderately. These consumption ideas and consumption ways are often made by merchants via all kinds of approaches. All of these make consumption behavior a derived action which is constructed by the conspiracy of merchants and mass media. Mass media, as an activator and a tool of self- rationalization in the construction of Consumerism culture-ideology, operates a vital conspiring role in this process.
