现代市场营销观念及方法的创新与发展

The modern marketing theory and its innovation and development

随着社会经济快速发展,在现代市场营销这个大平台上出现了绿色营销、文化营销、知识营销、网络营销、关系营销等多种新的营销观念和方法,并不断推陈出新,被称之为“新营销”。当前,我国正在构建和谐社会,倡导节约型社会,必须走可持续发展之路。在新的形势和环境下,企业应大力推行新的营销观念和营销方法,激发创新、不断提高自己的竞争优势。

Along with the fast development of social economy, sold in this big platform of modem marketing appears many kinds of new marketing idea and the method as the green marketing, the cultural marketing, the knowledge marketing, the network marketing, the relational marketing and so on they unceasingly weeded through the old to bring the forth the new, were called it “new marketing”. Presently, our country is constructing harmonious society and initiating economy society, must walk the road of sustainable development. Under the new form and the environment, the enterprise should vigorously carry out the new marketing theory and marketing method, stimulate innovation, unceasingly enhances its competition superiority.