论中国家用纺织品的“品”与“牌”

On the "Quality" and "Brand" of China's Home Textiles

当今中国家纺的“品牌”在宣传上被炒作沸沸扬扬,那么什么是“品牌”?“品牌”本质与精神内涵是什么?企业如何运作“品牌”?如何认识“品牌”中的“品”与“牌”的关系等一系列问题,我们必须进行思考。科学的把握“品牌”中的“品”的本质与“牌”的意义以及二者的关系,就是本文所要论述的重点问题。

Nowadays China＇s home textiles are bubbling with noise in propaganda. What is brand？ What are the essence of brand and the spiritual connotation？ How should an enterprise operate the brand？ How should we know the relation between quality and brand？ These are the questions we must think of. To scientifically understand the essence of “quality”and the significance of “brand”and the relation between them is the main subject this paper discusses.