我国体育旅游发展策略研究

The research into Developing Strategies of China's Sports Tourism

体育旅游已成为一个全球性的文化现象,是当前旅游业发展的一项重要项目,并有着巨大的旅游市场,发展体育旅游有着重要的意义。分析了我国体育旅游的现状及存在的一些问题,并对其发展提出了几点对策。

Sports tourism has become a part of global culture phenomenon and has great market potentialities. It is booming in tourist trade. Developing sports tourism has an important meaning. The paper analyses the conditions and problems of China＇s sports tourism, then puts forward some useful strategies of developing China＇s sports tourism.