案例 关爱创造价值

Chain of Care——How to profit from taking care of your customers

Cardinal Health是世界医疗产业的隐形巨人。这家医药批发商令人惊异地改变了自己在产业链中的掮客和搬运工的角色,使自己所处的位置成为价值链中的“风水宝地”。它悉心为其上下游提供服务、创造价值、打造了一条贯穿整个产业的关爱链。这不仅使它获得了惊人的成长速度,而且使整个产业链的质量明显提高,在这个过程中,Cardinal从产业链中跑龙套的角色,逐渐成为产业链的“链主”。

Even in an over competitive market, it is the demand itself but the intention and ability of discovering customers' hidden demands that are sufficient.A company will boost its market share and gain an amazing growth, if it can taste customers'needs as a doctor diagnoses the illness from surface symptoms.