清代怀庆商人的经营之道

The Management Modes of Huaiqing Businessmen in Qing Dynasty

清代怀庆商人是中国商林中的一个商帮。它以营销本地所产四大怀药和铁货为主,以“劳苦同于农工”起家,实行产权明晰的管理体制,坚持诚信为本的经营策略,采取平时批发零售结合与定期举办贸易交流大会的方式,参与市场竞争,从而活跃了市场,满足了民众需求,并在竞争中发展壮大成为一个独具特色的商帮。

Huaiqing merchants in the Qing Dynasty were famous in the history of Chinese commerce. They mainly dealed in local medicines and ferric goods. “Moiling just like farmer and worker” was their tenet. They used transparent property rights and insisted on the management policy based on honesty. They adopted the way combining wholesale and retail with regular commerce exchange meeting,flourishing the market and meeting the daily needs of folks. So they became an influencial business group.