摘要
我国航空运输服务业从宏观上分析具有寡头垄断的市场结构特点,从航线运营的角度分析却具有垄断竞争的特点,因此我国航空运输服务市场还处在重要的发展变革阶段。在我国空运市场特定的经济环境下,旅客的购买决策受到多种因素的影响,航空公司的价格竞争主要表现为不同价格的子舱位数量的决策,并且具有复杂的价格体系。在同一航线上经营的不同企业一方面要针对价格需求弹性大和时间需求弹性大的旅客采取强硬的价格竞争策略；另一方面也要注重差异化价格竞争策略, 避免恶性竞争的发生。
analysed macroscopically, Chinese aviation transportation service industry has the market structure with the characteristics of oligarch monopoly ; analysed from the view of route operation, it actually has the characteristics of monopoly competition. Therefore Chinese aviation market is on an important development and transformation stage. In the specific economic environment of Chinese aviation market, passengers＇ purchases are influenced by many factors. Airline companies＇price competition is mainly the quantity decision of the sub - seats which have different prices, and it has a complex price system . The different enterprises which operate on the identical route must on one hand take the strong price competition strategies for passengers who have large price demand elasticity and time demand elasticity and on the other hand pay great attention to the different price competition strategies and avoid vicious competition.
出处
《经济经纬》
CSSCI
北大核心
2006年第1期31-34,共4页
Economic Survey
关键词
航空市场
市场结构
价格竞争
aviation market
market structure
price competition
