摘要
广告语言的特点决定了它对社会文化及语言学的发展却产生着重要的影响。广告文化功能影响着人们观念和行为两个层面,在社会上起着积极和消极作用。当下,对语法和语言美恣意破坏,已成为广告语言的发展误区。广告语言在发展中具有这些低俗化倾向,应予以重视。
The traits of advertising language have great influence on the society, culture and linguistics. The functions of advertising culture affect two aspects of people＇s concepts, either positive or negative. Modem advertisements have some vulgar expressions which should be abandoned because of their negative effects on the grammar and the beauty of language.
出处
《云南民族大学学报（哲学社会科学版）》
CSSCI
北大核心
2006年第1期158-160,共3页
Journal of Yunnan Minzu University(Philosophy and Social Sciences Edition)
关键词
广告语言
低俗化
语言美
破坏倾向
advertising language
vulgarism
damage to the beauty of language
