论电子商务经济下中小旅行社的营销策略

On the marketing strategy of the medium and small travel agencies in e-commerce economy

在全球化的电子商务迅速发展趋势下,网络信息时代业已到来,旅游者在信息共享和交流方面逐步摆脱了时空 的局限,开始接受电子商务购买方式,这势必对旅行社传统营销管理产生巨大的冲击。中小型旅行社在电子商务经济下 应重新审视自身的定位,调整并制定适应新经济的营销战略,积极地迎接网络旅游经济的挑战。

When globalized e-commerce develops rapidly, the times of network and information has arrived. Travelers gradually get rid of the limit of time and space in information sharing and exchange and begin to accept e-commerce purchase way, which necessarily brings about great impact on the traditional marketing management of the travel agencies. The medium and small travel agencies should reexamine its own orientation in e-commerce economy, adjust and orient themselves to the marketing strategy of new economy and actively meet the challenge of network travel economy.