摘要
只从企业外部环境复杂多变是推不出企业战略管理理论产生的,因为外部环境复杂多变充其量只是企业战略管理理论生成的必要条件。企业战略管理理论生成的原因是多方面的,除了外部环境外,还包括企业本身是自主经营的市场主体、经济学与管理理论的发展、系统论所提供的系统观点等。
It is unlikely to deduce the cause of formation of theory of enterprise strategy manage mnt only from the complicated and capricious external conditions of an enterprise, since the complicated and capricious external conditions of the enterprise as such is, at best, only the prerequisite for the cause of formation of theory of enter prise strategy management. Actually the cause of formation of theory of enterprise strategy management involves multiple aspects, including, besides the complicated and capricious external conditions of the enterprise, also the fact that the enterprise itself is the self-managing market body, the theoretical development of economics and management, the systemic view from the theory of system.
出处
《广州市财贸管理干部学院学报》
2005年第4期18-25,48,共9页
Journal of Guangzhou Finance & Trade Management Institute
关键词
战略管理
成因
另类思考
企业
strategy management
cause
other perspective