摘要
SWOT分析表明曾国藩故居旅游开发优势与劣势并存、机遇和威胁同在。因此,故居旅游开发的对策是:完善开发的硬件;保障开发的资金;加大资源整合;树立鲜明品牌形象,提高旅游从业人员综合素质。
Based on SWOT analysis method, Zeng Guofan former residence tourism development comprehensively has its strengths and weaknesses, opportunities and threats. So, the countermeasure of tourism development of former residence is ： Perfeet the developed hardware; Ensure the fund that is developed.Strengthen the integration of the resources. Establish the distinct brand image, and improve travel employee＇ s overall qualities.
出处
《湖南人文科技学院学报》
2005年第6期154-156,共3页
Journal of Hunan University of Humanities,Science and Technology
关键词
SWOT分析
曾国藩故居
对策
SWOT analysis
Zeng Guofan＇s former residence
countermeasure
