透视北京奥运,抓体育旅游商机

Business opportunity of sports tourism as seen from Beijing Olympic Games

分析了我国体育旅游产生的背景与现状,以及当前体育旅游存在的问题。结合北京奥运带来的商机,提出了发展我国体育旅游业的对策。

This paper analyses the background, the problems and the current situation of sports tourism in China and proposes the development strategies for the sports tourism with opportunities brought about by the Beijing Olympic Games.