长三角地区体育旅游产业发展的SWOT分析与深度开发的战略选择

SWOT Analysis and Strategyof the Deep Open-up of the Physical Cultural Tourism Industry in Yangtze River delta

采用文献资料、SWOT分析等研究方法,从正反两个方面对长三角地区发展体育旅游业所具有优势和机遇、面临的劣势和威胁进行了分析与阐述,并提出深度开发的战略。

Trough SWOT analysis and with many reference materials, from both of the positive and negative view, this article discusses the advantages, disadvantages, opportunities and challenges of the physical cultural tourism industry in Yangtze River delta. And it also puts forward some deep openup strategies of it.