企业使命的概念和应用研究

Exploration of mission statement from theory and practice

每个组织都有其独特存在的目的和理由。这一独特性应当反映在其远景和使命中。作为战略管理的第一步,远景和使命为所有战略活动指明了方向,可使组织保持清醒,避免短期行为。对组织使命和远景的含义、特点及企业应用进行了探讨,得出了对制定企业使命陈述有意义的几点结论。

Every organization has its own special reason for survival and development. This specialty should be reflected in the organization＇ s mission and vision. Being the first step of strategic management, mission and vision can make clear direction for organizations to make them better and avoid shortterm action. The nature and implication of mission and vision are explored in terms of theory and practice. Some conclusions are drawn to help the organizations with their mission statement.