合理利用消费者市场需求来推进新产品开发

Utilizing the Consumer Insights to Develop a New Product

市场上风云变幻,各个企业为了赢得竞争力不断加强战略性的规划,成功的品牌管理,持续的创新,只有那些满足消费者需求的产品才能得以在市场上立足.

As the various changes the market, food manufactures enhance the competitive advantages through strategic planning, successful branding and constant innovation. Only the product that meets the consumer demand could catch customers' eye. In this article, Zhou Li, the general manager of Yangshengtang Zhejiang Food, would not only talk about how to enhance the efficiency but also share his experience of launching a brand new product.